Founder's Address

It has become an almost amusing cliché these days to say, ‘Running a business is serious business.’ However, being an entrepreneur and running a business is much different than what we have been led to believe. When you are the leader of a business, everything that affects the organisation affects you as well.

One of the biggest things that an entrepreneur needs to succeed is to develop a community of like-minded individuals who share your vision and taste for challenges. Blueprint Education is a community of such individuals. It is the place where our desires and determinations shine. It is the place that reflects our passion for what needs to be done. It is where each one of us motivates one another, which keeps us going forth on the fabled Yellow Brick Road.

We believe in doing the difficult things while they are easy and in doing the great things while they are small. The first step is always the hardest to take; nevertheless, as the Father of Taoism, Lo Tzu, said, ‘A journey of a thousand miles must begin with a single step.’ Therefore, at Blueprint Education we are unafraid to take action, and we do not wait and watch the clock for the so-called right time. Rather, we do what it does, that is, keep going.

At the heart of any organisation are its people. The human resource is the most important resource in any organisation, and this is especially true of a publishing organisation. The employees, that is, the editors and the sales and marketing executives, are the treasures of our industry. The editorial creates a book from the heart. A book without a pulse is like a person without a spirit. Nonetheless, no matter how good the book is, it will not sell itself. This is where marketing bonds with editorial. Both marketing and editorial are about two things: creating lasting connections with people and focusing on being relentlessly helpful. Together they embody the spirit of Blueprint Education.

The pedagogy adopted at Blueprint Education finds its basis in the tenets of educate, empower and evolve. Education remains after one has forgotten what one has learnt in school. It is essential that we educate to leave an impression that lasts forever. Through education, the learner gets the key to unlock the golden door of freedom. This leads to empowerment. Though this empowerment, the individual evolves in a holistic manner. It is true that education without values, as useful as it is, seems to make man a cleverer devil.

At Blueprint Education, our emphasis is to make education the focus of the foundation of our future. It leads to empowerment in making choices and emboldens the youth to chase their dreams.

The principal goal of our books is to create men and women who are capable of doing new things and not simply repeating what other generations have done. Our educational materials include big-picture learning, critical thinking, perseverance, problem solving, creativity and curiosity, which equip learners to meet the challenges they will face once they step out into the world. We imbibe real educational values which enhance the dignity of a human being and increase his or her self-respect.

We at Blueprint Education believe that the aim of education is the knowledge not of facts but of values.

‘Aim for the moon. If you miss, you may hit a star. But shine you will still.’


-Nitin Rastogi

MA (Strategic Marketing), University of Greenwich, London